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Dayton Beer Company

Branding, Packaging, and Web Design 
The Dayton Beer Company, a brewery based in Dayton, Ohio, is dedicated to crafting high-quality beer using traditional methods and locally sourced ingredients. Known for its strong commitment to community involvement and sustainability, these values were integral to my concept for the brewery's latest offering, Trail Town Hard Seltzer. Inspired by Daytonians' passion for trails, I incorporated iconic features of the city like Wright-Patterson Air Force Base, the Metroparks, and the picturesque trails and outdoor pursuits that define Dayton into the product's design.

Packaging Design & Process

Inspired by a rustic, outdoorsy theme, I crafted a gender-neutral mood board to resonate with outdoor enthusiasts. From there, I translated these concepts into sketches, exploring diverse layouts and design directions. Experimenting with various color palettes on the computer, I refined the design to breathe life into the envisioned aesthetic

moodboard 

A rustic and unique moldboard

sketches

Sketches for Trail Town Hard Seltzer

rough drafts

Very rough draft of a can design
Rough draft of a can design

final can design

Three angles of the Trail Town Hard Seltzer can

Advertising
Design

I incorporated elements from the can design to create a
cohesive advertising style for Trail Town Hard Seltzer.

Poster for Trail Town Hard Seltzer
Large billboard of Trail Town Hard Seltzer
Vertical billboard of Trail Town Hard Seltzer

Social Media Design

The social media design for Trail Town Hard Seltzer draws heavy inspiration from the advertising campaigns, ensuring a cohesive brand experience across platforms.

Instagram picture for Trail Town Hard Seltzer
Instagram picture for Trail Town Hard Seltzer
Instagram picture for Trail Town Hard Seltzer

Web Design

When translating the Trail Town branding into a web format, my aim was to seamlessly integrate captivating photography while maintaining cohesiveness with the brand's established style.

Computer Screen with "Think Dayton, Drink Dayton"
Homepage of Dayton Beer Company website with Trail Town Hard Seltzer aesthetic
Beer page of Dayton Beer Company website
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