Infant Welfare Society
Branding, Logo, Advertising, Signage, Promotional, and Book Design
The Oak Park River Forest Infant Welfare Society is a
member-driven organization dedicated to improving
children's health and well-being. Their Children’s Clinic
offers medical, dental, and behavioral health services to
those requiring financial assistance for private care. As
a graphic designer, I contributed to rebranding their
second-largest fundraising event, a golf outing, and more
recently, played a role in rebranding their largest fundraising
event, the Holiday Housewalk and Market.
Logo Design & Process
I redesigned the Holiday Housewalk logo with a bold and festive aesthetic to evoke the holiday spirit. Additionally, I created a special 25th-anniversary version of the logo tailored specifically for the 2023 Holiday Housewalk.
final logo & variations
Signage Design
I created signage to promote the event and also to showcase which houses would be featured on the walk.
Promotional Design
I designed both the header and footer for the Holiday Housewalk, in addition to creating an invitation that was sent out to members and donors.
Advertising Design
I designed advertisements for the Holiday Housewalk,
skillfully in both digital and printed formats.
Guidebook Design
I created a comprehensive guidebook that not only showcased
each house featured in the walk but also functioned as an entry
ticket to all six homes. Participants could conveniently mark off
visited residences on the book's cover.
Logo Design
I revamped the Tee It Up logo to achieve a cleaner, more streamlined look while maintaining its visual impact across different sizes. Additionally, I created a 10th-anniversary version specifically for the 2021 event.
before
after
Invitation Design
I designed a custom invitation for the Tee It Up event, which was
distributed to all members of the Infant Welfare Society and donors.
