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Pediatrician Examining Infant

Infant Welfare Society

Branding, Logo, Advertising, Signage, Promotional, and Book Design
The Oak Park River Forest Infant Welfare Society is a vibrant,
member-driven organization deeply committed to enhancing the
health and well-being of children. Their Children’s Clinic provides exceptional medical, dental, and behavioral health services to those
in need of financial assistance for private care. As a graphic designer,
I played a key role in rebranding the Infant Welfare Society's second-largest fundraising event, a golf outing, and more recently, I contributed
to the rebranding of their largest fundraising event, the Holiday Housewalk and Market. 
Holiday Housewalk Logo

Logo Design & Process

I revamped the Holiday Housewalk logo, infusing it with a bolder
and more festive touch to capture the holiday spirit. Additionally,
I crafted a special 25th-anniversary version of the logo specifically for the 2023 Holiday Housewalk.

iterations

Logo iterations for the Holiday Housework

final logo & variations

Holiday Housewalk Logo
Holiday Housewalk 25th Anniversary Logo

Signage Design

I created signage to promote the event and also to showcase which houses would be featured on the walk. 

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Promotional Design

I designed both the header and footer for the Holiday Housewalk, in addition to creating an invitation that was sent out to members and donors.

Document-1.jpg
Postcard-1.jpg

Advertising Design

I crafted advertisements for the Holiday Housewalk,
skillfully in both digital and printed formats

Holiday Housewalk Digital Advertisement
Holiday Housewalk Print Advertisement

Guidebook Design

I crafted a guidebook that not only showcased every house on the walk but also served as an entry ticket to each of the six houses. Participants could easily mark off visited homes on the book's cover. 

Guidebook-1.jpg
Guidebook-2.jpg
Guidebook For Portfolio Showcase V.2-02.jpg

Logo Design

I revamped the Tee It Up logo to achieve a cleaner, more streamlined look while maintaining its visual impact across different sizes. Additionally, I created a 10th-anniversary version specifically for the 2021 event

before 

after

Invitation Design 

I created a custom invitation for the Tee It Up event, which was
distributed to all members of the Infant Welfare Society and donors. 

Tee It Up Postcards
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